This course will define what a logo is and what importance they have. You will learn how to use different fonts for different business names and why it is important to understand the difference between a serif and san serif typeface and what each portrays when used in logos.

The course shows how individual letterforms of fonts can be changed into a symbol that aligns with the basic message of the product or service the company represents.

Another very important lesson is to understand how to capture the message the client wants in a word or two that completely gets his message across to customers.

And then there is a color used in a logo. How much to use. What message the color has and also why color will make a logo pop out amongst other logos.

The course will give you opportunities to try out these tips and see for yourself firsthand how logo development is a true art form and can be learned by anyone who wants to be creative.

We'll review some of the most iconic logos and see why they are successful and what formulas for success they all share.

You'll review some of the most iconic motion picture logos and have a look at why they were successful and stood the test of time. How logos have always been a "mark" left by companies, products, and services that remain in the public's memory.