UX Writing has become increasingly important for creating accessible, inclusive, and enjoyable user experiences in digital products of all kinds.
However: UX Writing can be an excellent tool for crafting user experiences, but it can also be a powerful weapon.
The latter is the case when we use UX Writing to trick users into something we want them to do, for example, buy our product or subscribe to our newsletter. Tricking users into doing what we want them to do is called deceptive UX Writing, also known as “Dark” UX Writing.
On the other side of the same coin, there is compassionate UX Writing – the act of producing copy that acknowledges the feelings of our users while effectively solving their problems.
This course discusses both concepts – “Dark” UX Writing and compassionate UX Writing – and we learn why and how to avoid the first and ensure the second, and as always, we will do so by working with both theory and a lot of practical examples.
Who should join
This course is a great choice for all UX Writers and for people who work with UX Writing, including UX and UI designers, developers, product owners, and project managers. It could be helpful to know what UX Writing is and what it is used for, so if you are a complete beginner, you may think about first checking out my introductory course here on Udemy.
What you will learn
In the first part of this class, you will learn
what “Dark” UX Writing is
about the different types of “Dark” UX Writing
how “Dark” UX Writing differs from “Dark” design patterns
how we can avoid creating these patterns
strategies that we can use instead of using “Dark” UX copy
In the second part of this class, you will learn
what empathy is
about the different types of empathy
what empathetic UX Writing is
what compassionate UX Writing is
How to ensure compassionate UX Writing
Sounds good? Then join this class and learn how to avoid “Dark” UX Writing patterns and ensure compassionate UX Writing!
