This free, 30-minute course provides an introduction and overview to a track of related courses being developed by The Online User eXperience Institute (OUXI), aimed at the small web business owner and other web designers and developers with little or no prior training in web user experience design. It provides the main foundational points you need to know before taking any of those courses, and they are not repeated in those courses, so please start here.

The concepts taught in this course are expanded upon by other courses in this OUXI curriculum track. Thesmall feeyou invest in these other courses couldpay off in thousands of dollarsin increased revenues from your ecommerce web site. This course explains how.

In particular, this course provides an overview of the key elements of the design of a web user interface that will impact the user experience: usability, persuasion and graphic design. It illustrates these elements with concrete examples from real websites.

The course also explains why and how the quality of the user experience will directly impact the bottom-line of eCommerce web sites.

Themissionof OUXI isto provide:

·Abroadandcomprehensive curriculumof training in designing for the User eXperience

·Consisting of engaging andinteractive multimedia courses

·Taught bya consortium oftop expertsin industry and academia

·Affordableandavailable

·Toanyone, any time, anywherein the world

·Via theWorld Wide Web

The Institute will thus serve as auniversal portalto thecurrent collective knowledgein the field of designing for the User eXperience.

We have along term planfor developing thecurriculum, laid out on the Course Listpage on the OUXI website, and aresoliciting votesfrom you, our potential students, to help decide which courses to develop first.

The Institute will also providea Bookstore, and a portal to other respected professional resources via the Institute Library.