Introduction to design thinking course takes a human-centered approach to growth, business, and problem-solving. As pointed out earlier, understanding the customer is the key, this course outlines methodologies, nuances, and techniques to understand your customer, uncover non-obvious insights from the data collected, use those insights to articulate the right problem, and you will ideate and prototype, test and retest to develop fresh, innovative solutions.
Implementing the design thinking principles and practices you've learned is our top priority. We help you create an action plan for real work projects and provide post-program coaching so you can successfully execute innovation wherever you need it.
Agenda for an Introductory course to Design Thinking
Introduction to design thinking - what it is, why it is useful and how it can be used
DISCOVER: Understanding your customer with the help of various research techniques and tools to collect customer stories.
INSIGHT: How to understand customers better, better than they know themselves. Tools and techniques that help you fall in love with the problem to develop non-obvious insights, insights that inspire innovation
DREAM: While everyone inherently ideates, we’ll help you build on your ideas to create solutions that are disruptive and not incremental. Tools and techniques that help you create a non-obvious solution that delight the customer
DISRUPT: Use Lean startup methodology to rapidly experiment your solutions and learn from those experiments
About Pensaar Design
Fuelling growth by empowering organizations to innovatively solve their customers’ needs
Pensaar Design is a design strategy and innovation consulting practice. Rooted in design thinking, Pensaar Design uses collaborative and human-centered approaches to create delightful customer experiences. The dedicated team of creative design thinkers inspire new possibilities, helps enterprises re-imagine existing experiences, or create new – experiences that will not just meet but beat customer expectations.
With a focus on co-creation and envisioning, the Pensaar Design team fosters design leadership by co-creating unexpected delight. They believe that awesome experiences start with discovering opportunities that have always been there but been overlooked. Then creating a clear and well-understood customer problem that you can solve really well. They then layer on ease of use and will not stop till they build in unexpected customer delight.
