A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values.

Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.

A good logo also provides your customer with some crucial information about your company: it can communicate the industry you exist in, the service you provide, your target demographic and your brand values. Logos can create strong visual associations with a business. This association helps customers keep your brand in mind.

Building trust and recognition with your audience and customers can play a major part in your businesses success. When you put logo on something, you’re officially giving it “the seal of approval.” And just like film critics, food critics, and other reviewers, that means something. By having logo design on something, you’re guaranteeing it lives up to the promise your brand has made, and your customers can trust it. People recognise logos. And that’s one of the major things your logo design should do for you. Build recognition and trust.

In this course you will learn about :

• Logo's and its types

• Logo designing process

• Software's to design logo