Welcome to the course on ethnographic research! It’s a method used to understand people around you, an example of ethnographic research is user research, where you learn about the needs and desires of a particular user type.

It is typically used to set the context & direction at the beginning of your projects, generate insights and get feedback throughout the project cycle, and communicate the findings to your colleagues, supervisor, and management.

It is widely used by UX researchers that want to understand and empathize with users and customers, product teams that want to design great products or services, and now leaderships that want to build great workplace culture and environments.

In this course, you will learn the tools and methodologies that will be used in different types of research and apply them on a project of your choice or the one that we prepared for you.

By the end of this course, you will be able to:

1. Plan and conduct effective research to understand your users, customers, and others around you,

2. Understand things from people’s perspectives and empathize with them,

3. Generate insights to develop next steps

Most importantly, you will have the work to showcase your knowledge through completed projects on this topic.