Help your design process by unpacking your ideas, questions, and findings into a flow of steps all about understanding your user experience. Consider the journey map as a way to structure and communicate what you learn about a project that makes sense of it all through how it affects your audience/users.

User journey mapping and layering a wider context of ideas is useful in so many situations from starting a project to digging deeper on ways to make it better. In this class I’ll teach you to:

• Put yourself in your user’s point of view and organize your ideas using a sequence of steps which becomes a journey.

• Gather a wider context for ideas, gather and unpack ones you already have using specific framing and questions.

• Use mapping to explore what may be most useful to focus next on a project.

• Some examples discussed for creating journey maps, whether you’re planning:

  • A website update

  • A complex service involving different customers, teams, and applications

  • Or you’re hosting a gathering that you’d like to think through thoroughly

This class is for:

• People early in their practice, learning the tools of UX and service design.

• People looking to collaborate on the ideas and establish enough consensus before building something.

• Anyone curious about the tool of Journey Mapping, looking for ideas on how to prepare a journey map for a team or solo project.