This course is going to take you on a journey very similar to the one I take my students and their teams on. It’ll help you understand how to structure your company’s products and services (even if you're an affiliate) in a way that’ll allow you to make two to three times more money from the same exact traffic that you are getting right now. And when you follow these steps, you will open these floodgates, allowing you to spend more money to get a lot more new customers; which translates into exponential growth.

This course will show you how to communicate and socially connect with your customers in a way that makes them, quite naturally, want to ascend up your Value Ladder where you can offer more valuable services in return for more money. You will be creating a culture of buyers for your company with these methods.

The entire idea is to make your products, services, and ideas so easy to buy that people almost “unconsciously” go through your entire catalogue of products by the time they hit the “exit” button in their browser; which makes me recall all the times I’ve heard Mark say…

“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.”  – Mark Cuban

Once you know the core concepts behind Sales Funnels, we’ll dive into the phases of a funnel (Value Ladder) and explore the building blocks you’ll need to use in each phase of your Value Ladder.

Finally, I am going to give you the core sales funnels that I use in all of my companies, plus the exact sales scripts we use to convert people at each stage within these funnels. You can choose to copy the proven funnels and scripts word-for-word or tweak my formula to fit your business better.

When you implement each secret, you’ll transform your business and website from a flattened, two-dimensional company into a three-dimensional marketing and sales machine that allows you to finally outspend competitors, acquire an almost unlimited number of customers, make more money, and most importantly, reach more people than ever before.

That’s what this course is about.

What You’ll Learn

How to build a sales funnel (+ sales scripts), collect emails and profit from your email list.

Any Questions? Need Help? Join My Weekly YouTube LIVE Q&A Sessions!

Join my YouTube channel (/channel/UCxMXPeo8KRNWSBl6yNuXZvA) and remember to turn on notifications, that way you’ll receive an email when I go LIVE every Saturday 1pm-2pm EST.

30 Day Money Back Guarantee

All Udemy courses come with a 30-day money back guarantee with no questions asked. There is no risk to try the course to see if it will work for you. Give the course a try by signing up today, and see how to grow your business in these amazing ways.

IMPORTANT NOTE:

This course requires paid software including ClickFunnels. So if you are not able to or don’t want to pay for it, this course is not for you.

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About the Topic

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What is an email marketing funnel?

An email marketing funnel refers to how your customer moves through a sales pitch. This is often crafted by business owners to sell a product or service through educational content and persuasive selling.

Why create a marketing funnel through email, you ask? Well, your email list is one of the few marketing platforms you own. While social media is great, you don’t have any control over their platforms. Just look at how quickly social media platforms have changed their algorithms over the last few years.

If you built your entire audience on Facebook or Twitter, you wouldn’t have a way of reaching your followers if the platform disappeared. Not only that, but Nathan Barry found that email subscribers are 15x more likely to buy than Twitter followers. That’s a difference worth noticing.

One of the best ways to invest in growing your email list (and profits) is by creating email marketing funnels for all your products, services, events, webinars, and more. Before we dig into exactly how to use an email marketing funnel, let’s talk about how to even get subscribers on your email list to begin with.

Two ways to capture leads for your email marketing funnels

While website traffic can be driven by a number of sources, there are typically two ways leads are captured for your marketing funnel. Each format can be easily implemented into your own email marketing strategy.

Opt-in forms

If you’ve poked around our blog before, you’ve probably heard us talk about opt-in forms, also referred to as lead capture forms. When you see a “first name” and “email address” field with a submit button, you’ve come across an opt-in form.

Opt-in forms are a fantastic way to lead traffic to your marketing funnels because you can embed them just about anywhere on your website. They can be sprinkled throughout your blog posts, placed on your Home page above-the-fold, or even at the end of your About page.

You can also create different opt-in copy for each lead capture form. This helps you test what copy and position performs the best. ConvertKit automatically calculates these conversion rate stats so you can quickly determine what elements are clear winners.

Lastly, you may have current email subscribers who are interested in your email marketing funnel. Although they are already on your email list, you have the opportunity to send them tailored content through the marketing funnel.

This increases your chances of converting audience members who have already bought into your brand and trust you, helping you increase the customer’s lifetime value. You can do this simply by adding a link for interested subscribers to click on with an automated Link Trigger in ConvertKit, tagging them for your marketing funnel. Easy, right?

Landing pages

Think of landing pages as opt-in forms on steroids. Instead of embedding a small opt-in form onto your website, you can create a dedicated landing page (also sometimes referred to as a sales page) that leads to your email marketing funnel. You’ll have room there to include additional copy and a preview of your offer.

How do you choose your landing page offering? There are multiple pieces of content you can choose from, but we highly recommend creating an email course because it naturally educates your audience before leading to your pitch. Other options include eBooks, digital workbooks, printables, and more.

It’s important to keep ONE call-to-action for each landing page you create to increase your conversion rate. Since your email marketing funnel is your number one priority here, your call-to-action is already chosen for you.

Landing pages are also a great place to highlight the benefits of your product without having to mention the actual product. Again, we want to focus on the call-to-action of signing up for your email marketing funnel, not selling the product quite yet.

For example, if you were creating a marketing funnel to sell calligraphy workshop tickets, you could create an email challenge called “Better Handlettering in 5 Days”. The benefits shared by your email challenge and calligraphy workshop might be an improvement in your handwriting for future projects and creating art without the distraction of technology.

By using the same benefits of the email challenge and product, you’re able to tailor your landing page to attract more of your ideal buyers or clients. Once the visitor is on your email list, you’ll be able to nurture them throughout your email marketing funnel.

How to use email marketing funnels to create lifetime customers

Attracting new subscribers who are interested in your product topic is one thing, but retaining them? That requires an email list nurturing strategy.

The last thing a brand new subscriber wants to see when they check their inbox is BUY NOW! LIMITED TIME OFFER! CLOSING SOON! DON’T DELAY! This marketing language has become a big turn-off for email subscribers, especially those who are new to your list.

It’s not that limited time offers or persuading subscribers to buy is a bad thing– it’s just often presented too soon. When you begin crafting the content for your marketing funnel, you don’t want to jump right into the sale.

It’s best to begin your marketing funnel with educational emails to build trust with your subscriber. This is why email courses or email challenges are great for email marketing funnels. After you educate your audience on your product topic, then and only then will you start to weave your sales pitch into the copy.

After a subscriber becomes a customer, you’ll have the chance to use other marketing funnels to convert them for additional products. Hopefully the next time you introduce a product, it will be an even easier sell because they already trust you and love the quality content you produce.

This is how you create lifetime customers, which is the holy grail of all sales marketing. It’s typically more affordable to retain current customers than acquire new ones, meaning lifetime customers will save you money while helping you earn money. #swoon

For more details,let’s meet inside !