The budget for promotions is very important in achieving the greater results of the organisation, a small company budget base on their financial capabilities cannot reach a very large audience than a very big organisation.

Companies must understand how much they will need to do the adverts and how well the companies must ensure that the promotion is well control. The budget of a company depends on the direction of the business and what they want to achieved. In most cases companies don't get the best return on their investment because they fix budget to a very low level but still aspect to get results. In this time of strict competition it important for companies to note that, what you spend most often will determined what you get as your results.

In this current detail competition in advertising and other areas its important to note that you need to set a goal that is based on your financial projections, and will help your organisation achieve your target, money should be spend on the objective of the goal that have being set, so that there will be a good way to measure the result of the set target or goals. whether online or offline business promotion is very keen and there is cost involved that need to be observed carefully , because competitors are always prepared to fight back in any attempt to invade in their market share. The central focus of promotional budgeting is to ensure that the company have a rule to follow in ensuring that they are using resources in a more effective way an to ensure that they are able to meet the needs of the promotion that the company wants to undertaking. Great budgeting is very important to any serious company but we all must ensure that budgets are down to achieve the necessary results because in must cases companies prepared their budgets and it does not meet even the expenditures of the organization or the intention for which the budget was prepared.

Marketers and professionals must understand that budgets should be consistently reviewed to ensure that they achieve the purpose of their intended objectives which is if its advertising to gain the plan objective of the advert helping to increase sales and customers easily recognizing the product or service that was advertise and created as well as gaining the needed impact in the market, and also aiding the company to get a very strong market share and be up in competition.