Can you improve something without measuring it? No. Right?

This is why we need business dashboards to measure and improve business performance, producing real business ROI.

For most of the people, more often than not, aesthetic beauty takes the front seat and becomes the only parameter to justify better designs. Thanks to Steve Jobs who shattered this myth by quoting - "Design is not just what it looks like and feels like. Design is how it works!"

Business dashboards are not foreign to this concept. We have many sophisticated tools which let us create business dashboards in minutes, but rarely we think about it's usefulness in business context. We forget that developer who is building the dashboard is not the person who is actually going to consume it. We neglect User Centered Design process while designing business dashboards.

And the result? We end up designing "Instinct Based Subjective Design" which hardly provides any value. This course takes you on a journey of creating "Research Based User Centric Objective Design" which provides true ROI to your client.

This course will teach you everything you need to know about user research, design strategy, design conceptualization, wire framing, prototyping and testing it with your end users to make sure it really works! You will learn all this from scratch so it doesn't matter how much experience you have when you take up this course.

In this 64 well-structured video lecture series, we will start with understanding a real life business challenge. I will give you an opportunity to perform a design exercise and I can provide you the feedback on the same. This will help you understand what I mean by "Instinct based subjective design". Then we will proceed on with learning how to take user interviews effectively and how to elicit design key pointers from it. We will create a systematic design strategy to achieve our business goal. We will create user persona to better understand our user and feed all these research insights practically onto paper to create concept sketches for dashboard. We will refine concept sketch step by step focusing on visualizations, layout, font, color, icons etc. until we reach our close to perfect dashboard. (Because in reality, there is nothing like perfect design :-)

Hey, we are not going to stop yet! We will test our dashboard with real users to understand if it really works! And in last, we are to show you how to bundle your deliverables and help your team members consume all this stuff along the way.

This course will help you in converting raw business data into actionable insights.

This course will help you in analyzing and communicating business information effectively for quality decision making.

So what are you waiting for? Join me in this exciting and rewarding journey of effective business dashboard design!