At the end of this course, you will be able to:

1. Understand various business orientations and the emerging of the Marketing Orientation

2. Define key Marketing concepts from credible academic and professional references

3. Explain the Marketing scope and its importance for any organization

4. Outline vital Ethical considerations when practicing marketing

5. Explain the Marketing Planning Process based on the APIC framework

6. Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans for your company using the provided templates and the step-step guidelines

7. Analyze the market by a critical assessment of the Macro, Micro, and Task environments

8. Reflect on best international marketing practices through many cases studies at different sectors

9. Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens's 7Ss

10. Design and generate Strategic Marketing Goals by applying SOWT and TOWS tools

11. Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool

12. Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy

13. Understand the concepts of Segmentation, Targeting, and Positions (STP)

14. Defining and managing the 7Ps of the Marketing Mix

15. Demonstrate the elements of the Corporate Identity Mix

16. Understand the Customer Journey while assessing various touchpoints

17. Developing Operational Marketing Plans based on SMART objectives