An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic. Infographics are a valuable tool for visual communication. The most visually unique, creative infographics are often the most effective, because they grab our attention and don’t let go.

Why are infographics used?

Infographics are great for making complex information easy to digest. They can be helpful anytime you want to:

• Provide a quick overview of a topic

• Explain a complex process

• Display research findings or survey data

• Summarize a long blog post or report

• Compare and contrast multiple options

• Raise awareness about an issue or cause

When you need to give someone a really quick rundown on something that can be hard to explain in words alone, an infographic is a good way to go. This means that infographics can be useful in pretty much any industry.

Marketers can use infographics to:

• Showcase your business’s achievements on a landing page or downloadable one pager

• Send a visually striking newsletter to deliver news, showcase a new product or service or demonstrate thought leadership

• Improve their online courses or course handouts

• Drive interest on social media. Share snippets on Instagram or the full infographic on Pinterest.

• Make a roundup infographic. Collect quotes from influencers, compile them in an infographic and write a blog post around it.

• Summarize key points in a white paper or ebook.