Copywriting: How To Convert Features Into Benefits That Sell



Copywriting: How To Convert Features Into Benefits That Sell

Rating 4.7 out of 5 (186 ratings in Udemy)


What you'll learn
  • Tell the difference between a feature and a benefit
  • Convert cold features into powerful and emotional benefits that sell
  • Identify the benefits of the benefit, meaning students will be able to dig deep into the prospect's mind and find what makes them tick
  • Apply the concept "The Ladder Of Abstraction" and instantly improve communication. (The Holy Grail In Marketing)
  • Know where the best place (in the marketing copy framework) …
Duration 1 Hours 58 Minutes
Paid

Self paced

All Levels

English (US)

5932

Rating 4.7 out of 5 (186 ratings in Udemy)

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