If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

• Business Strategy

• Management and Leadership

• Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

• The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline

• Porter’s five forces model

• The bargaining power of buyers

• The bargaining power of clients

• The threat of new entrants

• The threat of substitute products

• Game theory

• The typical company lifecycle

• What a competitive advantage is

• How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche

• The dangers of pursuing a hybrid strategy

• How to choose whether to grow organically or through M&A

• The difference between horizontal and vertical integration

• The advantages and dangers of outsourcing

• How to apply a SWOT analysis in practice

These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.

This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.

The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you: quiz questions with explanations, course notes, PDF files, and so on.

So, what are you waiting for?

Click the “Take this course” button and let’s begin this journey together!