Building distinctive brands have never been more important. In a world where there is a sea of brands, how do you differentiate from each other?

Brand identity is the pillar of branding, you can have a business idea and sell a service but without strong design the user experience can suffer.

In this course I will teach you the basics of designing a brand identity from scratch, my process with real client examples and sharing all my tips from my 8 years of experience. Creating a brand identity is more than just a logo, there are many more assets and parts to it which I will show you!

What you will learn:

• Differences of brand identity, branding and brand building

• My personal identity design process

• Brand, Customers, Goals

• Designing distinctive assets

• Crafting beautiful mockups for your identity

• Brand Discovery process

• Executing on brand touchpoints

• How to present your identity

• How to package your services

Student Project

Create a new brand identity

Choose one of the 3 brand briefs for your class project. Only do 1 or 2 if you are feeling creative!

1. An organic delivery food service

2. A free live streaming app for content creators

3. An urban Clothing Label

All the details are below in the project section.

Make and effort to do the class project because those who take action will learn the most from practice.

Download the project file templates and briefs