hi guys

welcome to the first course of brand design series, In this course we will get into brand design concepts.

we will talk about

What is branding?

Why is branding important?

The difference between the logo and the brand.

we will sketch and design new logo, define the emotional elements as a story

creating breath and proofing the logo by designing posters.

Why is branding important?

great branding

1. shows customers what is special in you

2. tells your story in an instant

3. builds confidence

4. builds an emotional connections

5. gives you purpose and direction

   
   

6. leads to new directions and ideas

7. make selling easier and better

8. delivers results

9. generates growth

10. creates a positive employee morale

    
    

11. building a trust relations with audience

12. build a loyal customer base

13. build a stronger customer bond

14. supports marketing and advertising efforts

15. increased market share