The course helps you to answer these questions walking through different areas:

Costs, Profit, Break-even, Brand Value, Competition, Steps & Processes, Sales, Price Review

- Do I see a drastic change in sales or costs?

- What are my trends month over month, year over year?

- What is my estimation on my business`s future profitability?

- Shall I invest more?

- What are my biggest expenses? Can I reduce somehow those?

- What is the revenue that must be generated to cover my costs?

- What is the price that brings me to this point if I sell x amount?

- What is the estimated cash flow, and will I have hard times to finance foreseen deficits?

- What is the perceived value of my products?

o How can I make it quicker,

o How can I make it easier,

o How can I make it less-risky,

o How can I make it more pleasant to do business with me?

- What could I do that would favorably surprise and delight my customers?

- How do my competitors do?

- What should be my pricing decisions in different situations?

- What should be my standard price, discounts, campaigns?

- What are the key learnings from the examples of competition?

- What can I do differently & better than them?

- How can I have an organized pricing structure?

- How can I avoid a chaos in my revenue predictability, cost assumptions, price building?

- How can I make sure that I apply fair pricing, best price to best customer?

- How can I price up & increasing profitability?

- Ho can I give the best tools to my salesforce helping to increase profitability and deliver revenue growth?

- How often do I need to revise my working strategy?