In this course, you will learn the fundamentals to using Hootsuite to manage your various social media accounts.

This is a great tool for anyone managing social media for a company or organization, or for anyone that has a large amount of personal social media accounts. Start from how to set up a free Hootsuite account, then learn how to add all of your social media profiles. Then, you will be instructed on how to post and schedule posts using the program, how to utilize the analytic tools built into the program to measure your social media success, and how to use other great features of the program.

Then we'll dive deep into which networks you should be in and the best methods for becoming viral on each network.

Not only that, but we'll be including a BONUS SECTION on how to do proper lighting, audio, video for recording.

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About the Topic

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Hootsuite is a social media management platform.The system's user interface takes the form of a dashboard and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.

Additional integrations are available via Hootsuite's App Directory, including Reddit, Storify, Tumblr, and Marketo.

Overview of Hootsuite Benefits:

Manage Multiple Social Media Accounts in One Place

Perhaps the biggest reason to use Hootsuite for your company is that it enables you to manage multiple social media accounts in one place. Thus, you do not have to remember pesky passwords any more or need to go to each individual site to check. You don’t have to sign in to each individual social site as Hootsuite empowers you to manage your marketing campaigns across multiple social profiles from this one system.

With Hootsuite, your company can post updates, connect with your client base, and review responses on more than thirty-five popular social networks including: Twitter, LinkedIn (including Pages, Profiles, and Groups), Foursquare, Facebook (including Events, Groups, Profiles, and Fan Pages). Google+, and WordPress blogs.

Hootsuite also connects you with several other platforms using third party apps. These include: Vimeo, Instagram, Evernote, MailChimp, Storify, Edocr, Slideshare, Flickr, Tumblr, StumbleUpon, and Reddit.

Enjoy these Advantages

With Hootsuite, you can manage several contributors and share access and data without sharing passwords. You can choose from a wide selection of design themes, and work smartly with social streams, columns, and tabs. Improve your team’s productivity by assigning messages and tracking progress and responses. Enhance delivery efficiency by posting your updates at the best time and date for maximum audience reach.

Make Use of Social Analytics

Collect useful intelligence by tracking mentions of your industry, brand, and product, and search terms. You can generate insightful social analytics reports by selecting from a range of pre-designed templates as well as more than 30 report modules. Or, you can produce custom reports to get data and insights on the metrics that matter to you. Your Enterprise teams are fully protected when they post to company social profiles from both mobile and web accounts. Finally, the vendor offers localized support in Italian, French, and Japanese, with plans to include more languages in the future.

Overview of Hootsuite Features:

• Manage multiple contributors

• Gather intelligence by monitoring mentions of your company’s brand

• Update multiple networks in one step

• Optimize delivery

• Social Analytics reports

Social Marketing Solutions through HootSuite:

1. Extend your social marketing reach by growing a more engaged audience.

• Build your social audience across multiple networks with solutions for social publishing, scheduling, and more.

• Target messages by location or demographic profile, and schedule them to post at the best time—automatically.

• Empower regional teams to market locally while maintaining control of your global brand voice.

• Boost your social advertising performance through campaign optimization features and services.

2. Improve efficiency and simplify social media management.

• Respond to posts quickly and reduce duplicated efforts by routing posts to the right person, department, or region.

• Create approval workflows that mirror your existing organizational structure to ensure all posts are consistent and compliant.

• Manage platform access for your growing team of employees, contractors, and agency partners without sharing passwords.

3. Safeguard your brand reputation and stay compliant.

• Guard against hackers—and many other external threats—with full account audits, network monitoring, and real-time security alerts.

• Cut the risk of employee error with secure logins, custom approval workflows, and flexible team and individual permission levels.

• Protect your brand while confidently engaging with customers, using our advanced message moderation features

• Stay compliant with bodies like FINRA and HIPPA through our industry leading integrations with Actiance, Proofpoint and Smarsh.

4. Prove the ROI of social and make data-driven decisions.

• Share real-time insights by monitoring mentions of your brand, company, products, and competitors.

• Measure the impact of your social marketing campaigns through comprehensive social channel reporting.

• Prepare for a crisis or spikes in social activity through automatic alerts and response simulation planning.

• Clearly prove business ROI from organic and paid social media.

5. Set your organization up for success with expert dashboard training and social media education.

• Onboard teams quickly and speed your time to value with help from our professional services team.

• Train employees to give them the skills and confidence they need to drive your social media strategy.

• See results faster with a customized social media strategy developed with our professional services team.