People who are shopping for beauty products, spend 80% of the time pre-researching: reading product descriptions, customer reviews, product comparison, and watching influencers’ videos.

A substantial digital presence is indispensable for a beauty brand and the best way to present your products is with a specialized website. Today the website serves many more purposes than just online orders. This is the core of the customer-centric approach and the source of invaluable data for marketing campaigns.

If you’re wondering how to start a makeup company and have a presence online, we hope that here you’ll find valuable insights and all of the must-have features of a modern website. Just dive in!

WHY BUILD AN ONLINE BEAUTY AND COSMETICS STORE?

• eCommerce gives a lot of freedom both to customers and retailers. Shoppers get 24/7 access to an unrestricted variety of products and brands

• worldwide known cosmetics brands like Glossier, ColourPop, Kylie Cosmetics, Morphe, Milk Makeup, Nykaa, MamaEarth, and Drunk Elephant started as online-only shops. Only after getting tremendous success online, did they expand to have physical stores as well.

• Having an online beauty shop solidifies the reputation of a brand as a serious market player and brings shoppers from multiple digital marketing channels to the sales pages. Websites also allow you to collect and analyze large volumes of customers’ data.

ENROLLNOW

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