What is the key ingredient that makes apps successful? They start with a laser focus on what users need. This course teaches you the tools and techniques needed to help you step into the shoes of customers – allowing you to shape concepts that connect and design products that stick.

Learn the professional secrets of conducting crucial user research quickly and inexpensively. Following a 6-step approach you will learn how to:

• Shape a concept
• Screen app ideas
• Conduct primary research (IDIs, surveys)
• Create customer journeys, personas and empathy maps
• Use participatory design to refine and prioritize
• Use Voice of the Customer research post-launch

There are dozens of techniques, tools and apps discussed.

Taught by veteran digital strategist and UX design researcher Dr. Todd Greenwood, this course is appropriate for anyone who is planning to build a mobile tech solution: app entrepreneurs, UX designers, and programmers.

Along the way, Todd will highlight success stories and research that were used to develop some of the most successful apps like AirBnb and the research that should have been done for…well, the failures whose designers thought they could skip it.

This 35-lesson course is hands-on, with a wealth of cost-effective techniques for gathering and analyzing survey data and qualitative insights. You’ll know when to DIY and when and where to find companies (many research solutions have recently emerged in the mobile space) that you can call upon to help.