An Oracle Eloqua Marketing 2022 Certified Implementation Professional has demonstrated the skills to successfully implement the Oracle Eloqua platform. They understand critical configurations and milestones involved in a successful implementation from determinations around security settings and key administrative features to the facilitation of deliverability exercises that support email management, to the advanced capabilities of automation, web tracking, and CRM integrations among other Eloqua services.

Review exam topics

Implementation Overview

• Describe the major milestones and key deliverables of the available implementation offerings

• Explain the documents a client completes during an implementation and the key client attendees required for an implementation

Eloqua Fundamentals

• Generate key reports

• Create a segment

• Create an email
  

Data Model

• Describe Eloqua data objects, how they relate to each other and cases for use

• Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud

Security Settings

• Create Users and customize a security group

• Explain the importance of asset permissions and contact level security

• Configure company settings

Branding and Deliverability

• Describe the background and methodology for warming dedicated IP addresses

• Explain Eloqua's deliverability offerings and identify and explain tasks related to deliverability

Database Management

• Configure contact and account fields and views

• Create and configure custom objects and illustrate custom data object services and processing

• Implement data standardization initiatives and describe Eloqua's data prioritization features and tools

Tracking

• Describe how Eloqua tracks visitor data and define the tracking script integration process

• Configure microsites

Email Configuration and Preference Management

• Describe the subscription and preference management options available within Eloqua

• Describe Eloqua settings that support email management and email personalization

• Configure an email group

• Upload known unsubscribes and hard bounces into a new instance and configure an Eloqua data export

Form Configuration

• Integrate an externally hosted form

• Create a form and identify advanced form techniques

• Configure a customized landing page

CRM Integration

• Describe the supported CRM integrations and integration components

• Troubleshoot common CRM integration issues

• Set up the data import and data export tool

• Demonstrate an understanding of the configuration requirements of closed-loop reporting

Automation

• Describe campaign canvas settings

• Demonstrate knowledge of program builder and program canvas

• Create a program in program canvas

• Create a campaign in campaign canvas

Additional Eloqua Services

• Configure sales tools

• Configure custom reports

• Configure a lead scoring model

• Demonstrate knowledge of Eloqua AI product capabilities