Video description
The new edition of the bestselling book for real estate agents, loan officers, and SaaS and small businesses.
In The Conversion Code: Stop Chasing Leads and Start Attracting Clients, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts.
In this book, you'll learn to: increase your lead conversion rate, reduce your cost per lead, and improve your overall ROI from marketing and sales; generate an endless supply of high-quality leads from social media that are easy to convert into closed sales; stop chasing leads and start attracting clients with amazing marketing and clever ads; adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever; and differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold.
Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20
Chapter 21
Chapter 22
Chapter 23
Chapter 24
Chapter 25
Chapter 26
Chapter 27
Chapter 28
Chapter 29
Chapter 30
Chapter 31
Chapter 32
Chapter 33
Chapter 34
Chapter 35
Chapter 36
Chapter 37
Chapter 38
Chapter 39
Chapter 40
Chapter 41
Chapter 42