Video description
The Five Tool Negotiator stands apart in a category saturated with breezy, self-help volumes as a highly researched must-have for anyone looking to improve their bargaining skills. Nationally renowned UCLA law professor Russell Korobkin distills insights drawn from his decades of studying and teaching the keys to successful negotiations into five simple-yet-sophisticated strategies: Bargaining Zone Analysis, Persuasion, Deal Design, Power, and Fairness Norms.
Incorporating lively anecdotes and fascinating social science experiments, Korobkin brings to life concepts from the disparate fields of psychology, economics, and game theory. Designed for use at both the flea market and in the C-suite, this game-changing, universal approach provides a formula that a savvy listener can implement immediately. Throughout the book, Korobkin also meticulously explains how to answer questions that arise in every negotiation, including Should you make the first offer or let the other side go first?; What makes some proposals seem more fair than others?; and How do you decide whether to accept an offer, reject it, or make a counteroffer?
Listeners will come away with a roadmap to becoming a truly complete negotiator, able to understand bargaining as both a strategic and social activity.
Table of Contents
Section 1
Section 2
Section 3
Section 4
Section 5
Section 6
Section 7
Section 8
Section 9
Section 10
Section 11
Section 12
Section 13
Section 14
Section 15
Section 16
Section 17
Section 18
Section 19
Section 20
Section 21
Section 22
Section 23
Section 24
Section 25
Section 26
Section 27
Section 28
Section 29
Section 30
Section 31
Section 32
Section 33
Section 34
Section 35
Section 36
Section 37
Section 38
Section 39
Section 40
Section 41
Section 42
Section 43
Section 44
Section 45
Section 46
Section 47
Section 48
Section 49