Video description
This audio book is for Product Managers of all levels (including the VP level) who understand that if companies want to remain innovative in today’s market, they have to adopt a culture of learning and customer-centric practices that are focused on outcomes over outputs.
This audio book provides Product Managers with a practical process and a toolbox of product management principles that can be applied to any company, big or small, and will help them produce real positive results. They will learn how to overcome product development roadblocks, the secrets to communicating and collaborating within a company structure, and how to build products that benefit both the business and the customer.
Table of Contents
Opening Credits
Preface
Part 1: The Build Trap
Chapter 1: The Value Exchange System
Chapter 2: Constraints on the Value Exchange System
Chapter 3: Projects Versus Products Versus Services
Chapter 4: The Product-Led Organization
Chapter 5: What We Know and What We Don’t
Part 2: The Role of the Product Manager
Chapter 6: Bad Product Manager Archetypes
Chapter 7: A Great Product Manager
Chapter 8: The Product Manager Career Path
Chapter 9: Organizing Your Teams
Part 3: Strategy
Chapter 10. What Is Strategy?
Chapter 11: Strategic Gaps
Chapter 12: Creating a Good Strategic Framework
Chapter 13: Company-Level Vision and Strategic Intents
Chapter 14: Product Vision and Portfolio
Part 4: Product Management Process
Chapter 15: The Product Kata
Chapter 16: Understanding the Direction and Setting Success Metrics
Chapter 17: Problem Exploration
Chapter 18: Solution Exploration
Chapter 19: Building and Optimizing Your Solution
Part 5: The Product-Led Organization
Chapter 20: Outcome-Focused Communication
Chapter 21: Rewards and Incentives
Chapter 22: Safety and Learning
Chapter 23: Budgeting
Chapter 24: Customer Centricity
Chapter 25. Marquetly: The Product-Led Company
Afterword: Escaping the Build Trap to Become Product-Led
Appendix: Six Questions to Determine Whether a Company Is Product-Led
Closing Credits