Video description
In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?
Table of Contents
Opening Credits
Foreword
Introduction
Part I: The Product Leader
Chapter 1: What Is Product Management?
Chapter 2: Why Is Product Leadership So Relevant?
Chapter 3: Being a Great Product Leader
Chapter 4: Is There a Formula for Success?
Chapter 5: Hiring Product Leadership
Part II: The Right Leader for the Right Time
Chapter 6: The Startup Organization
Chapter 7: The Emerging Organization
Chapter 8: The Enterprise Organization
Part III: Working With Customers, Agencies, Partners and External Stakeholders
Chapter 9: Mapping the Partner Ecology
Final Words
Closing Credits