Video description
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an entrepreneur trying to provoke change from within, your biggest risk is building something nobody wants.
Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the One Metric That Matters to your business right now gives you the focus you need to move ahead—and the discipline to know when to change course.
Written by Alistair Croll and Ben Yoskovitz, the book lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Packed with over 30 case studies, and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for Lean Startup practitioners everywhere.
Table of Contents
Opening Credits
Foreword
Preface
Part 1: Stop Lying to Yourself
Chapter 1: We’re All Liars
Chapter 2: How to Keep Score
Chapter 3: Deciding What to Do with Your Life
Chapter 4: Data-Driven Versus Data-Informed
Part 2: Finding the Right Metric for Right Now
Chapter 5: Analytics Frameworks
Chapter 6: The Discipline of One Metric That Matters
Chapter 7: What Business Are You In?
Chapter 8: Model One: E-commerce
Chapter 9: Model Two: Software as a Service (SaaS)
Chapter 10: Model Three: Free Mobile App
Chapter 11: Model Four: Media Site
Chapter 12: Model Five: User-Generated Content
Chapter 13: Model Six: Two-Sided Marketplaces
Chapter 14: What Stage Are You At?
Chapter 15: Stage One: Empathy
Chapter 16: Stage Two: Stickiness
Chapter 17: Stage Three: Virality
Chapter 18: Stage Four: Revenue
Chapter 19: Stage Five: Scale
Chapter 20: Model + Stage Drives the Metric You Track
Part 3: Lines in the Sand
Chapter 21: Am I Good Enough?
Chapter 22: E-commerce: Lines in the Sand
Chapter 23: SaaS: Lines in the Sand
Chapter 24: Free Mobile App: Lines in the Sand
Chapter 25: Media Site: Lines in the Sand
Chapter 26: User-Generated Content: Lines in the Sand
Chapter 27: Two-Sided Marketplaces: Lines in the Sand
Chapter 28: What to Do When You Don’t Have a Baseline
Part 4: Putting Lean Analytics to Work
Chapter 29: Selling into Enterprise Markets
Chapter 30: Lean from Within: Intrapreneurs
Chapter 31: Conclusion: Beyond Startups
Closing Credits