Apple's new iAd framework promises to standardize the world of app marketing. Rather than learning and choosing from several third-party providers, Apple's framework makes it simple to inject iAds into your own apps. But, like any framework, you've got to know how it works--and where the tricky spots are. Mike Morrison, a seasoned iPhone app developer, takes you through the ins and outs of iAds. You'll learn how to handle multiple orientations, position an ad for maximum visibility, and even check out how your ads are doing.

Although the iAds code is pretty basic, there's a lot to think about. Simple decisions such as where the ad should appear turn into deep, best-practice conversations in this O'Reilly Breakdown. Mike does more than just tell you what code to write; he helps you get a handle on how to think about iAds, from the earliest stages of your app to dropping the ads into your finished code base.

The experts in the O'Reilly Breakdown live video series not only break down the concepts of difficult and complex subjects, they also demonstrate practical implementation and use. Each episode features an experienced programmer, developer, or software designer working on real-world challenges, ranging from iPad user interface design and multi-tasking on Android phones to caching in cloud-based applications.