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Mapping Innovation is a strategic guide for focusing your organization’s innovation efforts where it counts. It helps you ask the right questions, map the innovation space, and define which approach is most likely to solve the specific problems and opportunities you face. In essence, this book enables you to choose the right tools for the job and build a solid strategy based on sound principles, rather than conjecture.
Table of Contents
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Foreword
Introduction
Part 1, Chapter 1: Innovation Is Never a Single Event
Chapter 2: Innovation Is Combination
Part 2, Chapter 3: The Innovation Matrix
Chapter 4: Developing New Business Models to Disrupt the Marketplace
Chapter 5: Opening Up Innovation
Chapter 6: Innovating the Core-the 70/20/10 Rule
Chapter 7: Pursuing Innovation at Scale
Part 3, Chapter 8: Leveraging Platforms to Access Ecosystems
Chapter 9: A New Era of Innovation
Afterword
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