Video description
Using a new measure, called Research Quotient (RQ), professor Anne Marie Knott tests many of the most popular innovation prescriptions using proprietary data from National Science Foundation (NSF) surveys of company R&D practices. The results are startling.
Table of Contents
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Preface
Chapter 1: The Problem: Flying Blind
Chapter 2: Misconception 1: Small Companies Are More Innovative
Chapter 3: Misconception 2: Uncontested Markets Are Good for Innovation
Chapter 4: Misconception 3: Spending More on R Increases Innovation
Chapter 5: Misconception 4: Companies Need More Radical Innovation
Chapter 6: Misconception 5: Open Innovation Turbocharges R
Chapter 7: Misconception 6: R Needs to Be More Relevant
Chapter 8: Misconception 7: Wall Street Rewards
Chapter 9: The Promise of RQ: Restoring Growth
Chapter 10: Behind RQ: What It Really Is and How to Find Yours
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