Video description
Social media marketing is a fast, affordable, and effective way to reach your customers. The videos in this course explain the core concepts, help you take advantage of the latest trends, build and launch a campaign, find your unique voice in social media, and create a connection with your target audience.
Table of Contents
Lesson 1
The Pros & Cons of Social Media Marketing
00:04:35
Lesson 2
Developing a Social Media Marketing Plan
00:03:40
Lesson 3
Managing Your Social Media Schedule
00:04:50
Lesson 4
Building a Social Media Toolbox
00:04:07
RSS Feeds and Pinging
00:04:07
Lesson 5
Creating Content and Getting Noticed
00:04:46
Lesson 6
The Advantages of Twitter
00:05:33
Lesson 7
Do’s and Dont’s of Marketing on Twitter
00:03:58
Lesson 8
Using a Twitter Application
00:02:39
Lesson 9
Building a Facebook Brand Page
00:05:21
Lesson 10
Building a Facebook Content Strategy
00:02:45
Lesson 11
Getting the Scoop on Your Fans with Facebook Insights
00:04:39
Lesson 12
Defining Social Media
00:04:29
Lesson 13
The Benefits of Google+
00:05:12
Lesson 14
Connecting with LinkedIn
00:04:49
Lesson 15
Assessing Minor Social Platforms
00:03:57
Lesson 16
Planning a Measurement Strategy
00:06:16
Lesson 17
Analyzing Content-Sharing Metrics
00:05:02
Lesson 18
Diagnosing and Fixing Social Media Problems
00:05:13
Lesson 19
Ten Steps in a Social Media Marketing Plan
00:05:28