Video description
Robin Williams, author of The Non-Designer’s Design Book, is
beloved and respected worldwide for her frank, funny, down-to-earth
method for teaching design fundamentals. In The Four Principles of
Great Design Learn by Video, Robin brings those teachings to video
for the first time. In this three-hour course, you’ll learn how to
effectively use contrast, repetition, alignment, and proximity
(C.R.A.P.) to create professional-looking brochures, ads, business
cards, and more. Robin explains these core design concepts in the
context of real-world design projects that anyone from
non-designers to budding professionals can use to gain a solid
understanding of what makes great graphic design.
Table of Contents
The Principle of Proximity
Welcome
00:01:06
The Principle and Purpose of Proximity
00:07:29
Intellectual and Visual Connections
00:05:39
Transform the Communication
00:06:27
Put it into Practice
00:02:30
The Principle of Alignment
The Principle and Purpose of Alignment
00:04:28
Alignment: Choose One
00:03:44
Centered Alignments
00:04:37
Communicating with Alignment
00:10:29
The Strength of the Line
00:03:26
Break the Alignment
00:01:53
Put it into Practice
00:02:16
The Principle of Repetition
The Principle and Purpose of Repetition
00:05:07
Identifying Repetitive Elements
00:06:42
Unity with Variety
00:05:56
Ignoring Repetition
00:01:59
Put it into Practice
00:01:17
The Principle of Contrast
The Principle and Purpose of Contrast
00:03:29
Clarify the Communcation
00:07:32
Concordant Design
00:02:07
Conflicting Design
00:02:18
Emphasize the Contrasts
00:07:35
The Principle of Contrast with Type
Categories of Type for Contrast
00:11:50
Combining Typefaces
00:04:40
Contrast with Size or Weight
00:03:53
Contrast with Caps or Italic
00:03:49
Contrast with Direction or Color
00:06:54
Put it into Practice
00:00:58
The End Matter
The Design Process
00:10:13
Resources
00:03:24
Put it All Together
00:03:51