Video description
Whether you want your customers to buy from you, or vendors
to give you a good deal, your boss to give you a raise, or your
employees to take initiative, most of your work life and even your
personal life involves trying to get people to do stuff. Instead of
using your usual tactics that sometimes work and sometimes don't,
you can learn how to use insights from recent research in
psychology and brain science to be more effective in motivating
people and in getting people to do the stuff you want them to do -
even getting people to want to do the stuff you want them to
do.
Table of Contents
Introduction
Welcome
00:01:54
The Seven Drivers of Motivation
The Seven Drivers of Motivation
00:01:46
The Need to Belong
The Science of Bonding
00:04:48
Social Validation
00:03:10
Reciprocity and Concession
00:05:04
Speaking With Your Hands & Managing Your Tone of Voice
00:03:24
Habits
Introducing Habits, Pavlov, Classical Conditioning, and the Science of Habits
00:07:40
Three Habit Secrets
00:03:37
The Power of Stories
Stories and Personas
00:09:12
Carrots and Sticks
Using Carrots and Sticks as Motivators
00:05:54
The Science of Reinforcement Schedules
00:07:51
Instincts
Food, Sex, and Fear
00:04:24
Tricks of the Mind
Understanding the Tricks of the Mind
00:09:44
The Desire for Mastery
Understanding Mastery
00:05:21
Conclusion
Wrapping Up
00:01:32