Social media is a fundamental aspect in marketing your brick and mortar business. Sites like Facebook, Pintrest, and Twitter, when used effectively to market your business, will drive customers into your store and provide necessary publicity. In this workshop, Social Media expert Jennifer Evans Cairo offers instrumental advice on how to merge your online and offline environment to expand your client base and increase exposure. She'll discuss creative ways to reward customer loyalty, how to promote your product using Pintrest, Polyvore, Facebook, and YouTube, how to use discounts and contests on Facebook and how to partner with other brick and mortar stores.

Jennifer Evans Cario is a long-time social media advocate, consultant and speaker, and now President of SugarSpun Marketing, Jennifer has made a career out of finding creative ways to connect with consumers. She is the author of "Pinterest Marketing An Hour A Day", "The Small Business Guide to Search Engine Marketing" and "Zero Dollars, a Little Bit of Talent and 30 Days".

Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.