Google Search Trends is one of the most valuable, yet underutilized, databases in the world. This workshop takes you through some of the critical features and teaches you how to use Google Search Trend information to better understand your market and potential opportunities. Web Analytics expert Avinash Kaushik will cover new ways to segment Google Analytics data, critical analysis techniques, using analytics data to teach you things about your business, and how search trend data will help you with your overall marketing and business strategy.

Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007). He also writes the highly rated blog on Web Analytics called Occam's Razor. Kaushik is Analytics Evangelist at Google, and co-founder of Market Motive.

Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.