Tracking and measuring conversions can be tricky with a third-party shopping cart. In this workshop, Web Analytics expert Avinash Kaushik provides his step-by-step guide for tracking conversions and making the most of data in Google Analytics. You'll learn to analyze common third-party shopping carts, manage Google Analytics data to maximize coversion profitability, and¿ discover tools that will help you optimize your conversion rates.

Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007). He also writes the highly rated blog on Web Analytics called Occam's Razor. Kaushik is Analytics Evangelist at Google, and co-founder of Market Motive.

Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.