Do you want to be a hero with your SEO? Learn how to incorporate social signals into your SEO plans, or you'll miss out on a huge chunk of optimization potential. Here to save the day are SEO experts Todd Malicoat and Philip Petrescu of Caphyon, who will gear you up, help you socialize, and optimize your SEO, all in one lesson. In this workshop you'll learn why you cannot afford to ignore social search, how Google incorporates social signals in its algorithm results, how to understand the most influential weapons in SEO, and how different types of social media affect search.

Todd Malicoat is the author of popular SEO blog StuntDubl.com and a frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing.

Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.