The world of social media can be complex, and not only that, it differs from business to business. A local nonprofit may have more success with Facebook, while a major news corporation might see better engagement results from Twitter. In this workshop, Social Media expert Jennifer Evans Cairo takes a look at three different Social Media campaigns and discusses what’s working, what’s not, and what can be done about it. Jennifer will help you identify what types of Social Media will work best for your business, will highlight common Social Media pitfalls and mishaps, and will teach you how to use your data and maximize your time managing multiple channels.

Jennifer Evans Cario is a long-time social media advocate, consultant and speaker, and now President of SugarSpun Marketing, Jennifer has made a career out of finding creative ways to connect with consumers. She is the author of "Pinterest Marketing An Hour A Day", "The Small Business Guide to Search Engine Marketing" and "Zero Dollars, a Little Bit of Talent and 30 Days".

Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.