This is a companion video to The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectivelyby Helio Fred Garcia, drawn from Chapter 7 of the book, “Performance: The Physicality of Audience Engagement.” Leaders who do not communicate well will not lead. This video discusses three elements of communication: the basic skills for engaging an audience, ways to organize content so that the audience is more likely to pay attention and to remember what the speaker wants the audience to remember, and an approach for leaders to make getting good at engaging audiences well part of their personal professional development plan.

For more than 30 years Helio Fred Garciahas helped leaders build trust, inspire loyalty, and lead effectively. He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world.

Fred is President of the crisis management firm Logos Consulting Group and Executive Director of the Logos Institute for Crisis Management & Executive Leadership. He is based in New York and has worked with clients in dozens of countries on six continents.

Fred has been on the New York University faculty since 1988 and has received his school’s awards for teaching excellence and for outstanding service. He is an adjunct professor of management in NYU’s Stern School of Business Executive MBA program and an adjunct associate professor of management and communication in NYU’s Master’s in PR/Corporate Communication program. Fred is also on the adjunct faculty of the Starr King School for the Ministry-Graduate Theological Union in Berkeley, where he teaches a seminar on religious leadership for social change. And he is on the leadership faculty of the Center for Security Studies of the Swiss Federal Institute of Technology in Zurich, where he teaches in the Master’s in Advanced Studies in Crisis Management and Security Policy. He is a frequent guest lecturer at the Wharton School/University of Pennsylvania, the U.S. Marine Corps Command and Staff College and Officer Candidate School, the Brookings Institution, Tsinghua University in Beijing, and other institutions.

Fred is coauthor (with John Doorley) of Reputation Management: The Key to Successful Public Relations and Corporate Communication(second edition 2011; first edition 2007), by Routledge, Taylor & Francis Group. His two-volume book Crisis Communicationswas published by AAAA Publications in 1999. He blogs at www.logosinstitute.net/blog; he tweets at twitter.com/garciahf.