Video description
More than 3 hours of video to help marketers learn how to
utilize YouTube as part of their marketing plans. YouTube Marketing
includes 20 online video lessons that lead marketers through the
steps necessary to adopt a successful YouTube marketing plan. They
learn why YouTube is important to marketers, what types of
businesses use YouTube, what types of videos are most successful,
and how to shoot, edit, and upload those videos. Viewers also learn
how to establish their own YouTube channels, how to promote their
videos, and how to track their performance.
Table of Contents
A Brief Overview of the YouTube Site
00:07:55
Why YouTube Matters for Marketers
00:07:57
Who Markets on YouTube?
00:08:20
Different Ways to Use YouTube for Business
00:12:01
Incorporating YouTube into Your Marketing Mix
00:15:50
Three Approaches to YouTube Success
00:20:40
Understanding Audio/Video Technology
00:09:17
Three Approaches to Video Production
00:12:39
Choosing the Right Equipment
00:11:27
Setting Up a YouTube Shoot
00:03:26
Editing Your Videos
00:15:07
Producing an Informational Video
00:05:34
Producing an Educational Video
00:04:44
Producing an Entertaining Video
00:03:34
Uploading and Managing Your Videos
00:04:16
Managing Your YouTube Channel
00:18:08
Tracking Video Performance
00:17:33
Optimizing Your Videos for Search
00:12:28
Promoting Your YouTube Videos
00:10:29
Tips for Producing More Effective YouTube Videos
00:13:34