Video description
In this comprehensive LiveLessons you will gain all the
background needed to be a search engine marketer. You will learn
how to systematically address every issue you're likely to
encounter, while helping you implement timeless strategies for
delivering superior long-term results. You'll learn how to
Identify and leverage new search engine marketing
opportunities arising from social media
Align search engine marketing with your company's evolving
strategic and tactical goals
Implement programs that drive sustainable improvements—not
counterproductive quick fixes
Systematically optimize your existing Web site search
programs
Manage the unique marketing challenges associated with large
sites
Create monthly scorecards and use them to drive
improvement
Provide effective guidance to content developers and
designers in language they'll understand
Automate checking and reporting for every page on your
site
Choose effective target keywords, optimize your content, and
attract links
Make the most of Google, Yahoo!, Live Search, and the latest
specialized and local search tools
Measure site-wide success rates across multiple systems and
technologies
Hire the right SEO consultant—and avoid the wrong ones
Whether you're a marketing, Web, or IT professional, product
manager, or content specialist,
Search Engine Marketing, Inc., LiveLessonswill
help you define your SEO/SEM goals, craft a best-practices program
for achieving them, and implement it flawlessly.
Table of Contents
Introduction
00:01:01
Part I: The Basics of Search Marketing
Introduction
00:02:58
Chapter 1: Why Search Marketing Is Important…and Difficult
00:46:34
Chapter 2: How Search Engines Work
00:33:29
Chapter 3: How Search Marketing Works
00:40:51
Chapter 4: How Searchers Work
00:36:56
Part II: Develop Your Search Marketing Program
Introduction
00:03:14
Chapter 5: Identify Your Web Site’s Goals
00:41:20
Chapter 6: Measure Your Web Site’s Success
00:33:38
Chapter 7: Measure Your Search Marketing Success
00:45:59
Chapter 8: Define Your Search Marketing Strategy
00:33:35
Chapter 9: Sell Your Search Marketing Proposal
00:32:48
Part III: Execute Your Search Marketing Program
Introduction
00:03:46
Chapter 10: Get Your Site Indexed
00:39:17
Chapter 11: Choose Your Target Keywords
00:40:13
Chapter 12: Optimize Your Content
00:42:20
Chapter 13: Attract Links to Your Site
00:42:10
Chapter 14A: Optimize Your Paid Search Program
00:48:52
Chapter 14B: Optimize Your Paid Search Program
00:47:14
Chapter 15: Make Search Marketing Operational
00:48:53
Part IV: Beyond Search Marketing
Introduction
00:03:03
Chapter 16A: Explore New Media and Social Media
00:43:32
Chapter 16B: Explore New Media and Social Media
00:30:00
Chapter 17: Optimize Your Web Site Search
00:49:53
Chapter 18: What’s Next?
00:36:23