Most users don't know that they can fine-tune their search in a number of interesting ways, or that they can use Google to find pictures and news articles and compact discs, or that they can use the Google search box to perform mathematical calculations and conversions, or that Google can function as a spell checker or dictionary.
Google contains a massive amount of search power that goes untapped by virtually all Google users and …
Most users don't know that they can fine-tune their search in a number of interesting ways, or that they can use Google to find pictures and news articles and compact discs, or that they can use the Google search box to perform mathematical calculations and conversions, or that Google can function as a spell checker or dictionary.
Google contains a massive amount of search power that goes untapped by virtually all Google users and that's a shame because there's far more search firepower to be had than simply typing a keyword into the Google search box and pressing enter.
Beyond the original word-search capability, Google Search provides more than 22 special features, such as: synonyms; weather forecasts; time zones; stock quotes; maps; earthquake data; movie showtimes; airports; home listings; sports scores, and so on.
Following are just a few of the things you can do with Google searches - all of which and more is explained in depth in this book.
Use the ~ operator to search for similar words, or to use quote marks for performing an exact search
Use wildcards to search for missing words in an exact phrase
Search for specific file types
Search only a specific website or domain
Search only in the title of web pages, the URL or to within the text of the page
Search pages that link to a specific webpage
Search in a different language
Search within a specific category using the Google Directory
Use Google to locate bargains
Specifically search blogs and blog posts
Search libraries
Search for scholarly and specialty information
Perform calculations within the search box
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Chapter 1: Getting to Know Google Search
TELL ME MORE Media 1.1—A Brief History of Online Search 00:04:35
SHOW ME MORE Media 1.2—How Google Search Works 00:03:10
TELL ME MORE Media 1.3—What Google Search Isn’t Good At 00:02:37
SHOW ME MORE Media 1.4—Comparing Google to Yahoo! and Bing 00:05:30
Chapter 2: Searching the Web with Google
SHOW ME MORE Media 2.1—Conducting a Basic Google Search 00:01:23
SHOW ME MORE Media 2.2—Using Google Search Operators 00:02:38
SHOW ME MORE Media 2.3—Using the Advanced Search Page 00:03:02
TELL ME MORE Media 2.4—How Effectively Do You Search? 00:02:58
Chapter 3: Understanding Google Search Results
TELL ME MORE Media 3.1—How Google Has Changed Over the Years 00:04:45
SHOW ME Media 3.2—A Quick Tour of Google’s Search Results Page 00:03:28
SHOW ME Media 3.3—Fine-Tuning Search Results 00:03:24
SHOW ME Media 3.4—Configuring Google’s Search Preferences 00:02:08
TELL ME MORE Media 3.5—SafeSearch: Help or Hindrance? 00:03:15
Chapter 4: Using Google’s Special Search Features
TELL ME MORE Media 4.1—Why Does Google Offer These Special Search Features? 00:02:01
SHOW ME Media 4.2—Using Google as a Calculator 00:01:54
SHOW ME Media 4.3—Using Google for Conversions 00:02:28
SHOW ME Media 4.4—Using Google’s Search Features Page 00:05:24
Chapter 5: Searching for Images
SHOW ME Media 5.1—Searching for Images 00:03:44
SHOW ME Media 5.2—Viewing Image Search Results 00:01:58
SHOW ME Media 5.3—Fine-Tuning Image Search Results 00:03:14
TELL ME MORE Media 5.4—Fair Use: Using Other People’s Photos 00:04:20
Chapter 6: Searching for Videos
TELL ME MORE Media 6.1—How Google Videos and YouTube Fit Together 00:03:24
SHOW ME Media 6.2—Searching for Videos 00:01:52
SHOW ME Media 6.3—Viewing Video Search Results 00:01:46
SHOW ME Media 6.4—Fine-Tuning Video Search Results 00:01:20
Chapter 7: Searching Blogs
TELL ME MORE Media 7.1—How Social Media Fits Into the Search Landscape 00:05:18
SHOW ME Media 7.2—Using Google Blog Search 00:01:59
Chapter 8: Searching Online Groups and Messages
TELL ME MORE Media 8.1—Remembering Usenet Newsgroups 00:05:18
SHOW ME Media 8.2—Searching Google Groups 00:01:31
SHOW ME Media 8.3—Exploring Google Groups 00:02:22
SHOW ME Media 8.4—Posting to a Google Group 00:01:45
Chapter 9: Searching for News Articles
SHOW ME Media 9.1—Getting to Know Google News 00:03:46
TELL ME MORE Media 9.2—The Pitfalls of Personalized News 00:04:50
SHOW ME Media 9.3—Searching Google News 00:01:58
SHOW ME Media 9.4—Searching the Google News Archive 00:02:37
Chapter 10: Searching for Financial Information
SHOW ME Media 10.1—A Quick Tour of Google Finance 00:02:44
SHOW ME Media 10.2—Searching for Company Information 00:02:43
SHOW ME Media 10.3—Using Interactive Charts 00:02:21
SHOW ME Media 10.4—Screening Stocks 00:01:48
TELL ME MORE Media 10.5—More Financial Information Online 00:01:45
Chapter 11: Searching Books and Libraries
TELL ME MORE Media 11.1—Why Doesn’t Everybody Like Google Books? 00:04:53
SHOW ME Media 11.2—Understanding Google Books Search Re-sults 00:02:20
SHOW ME Media 11.3—Viewing Book Content 00:02:40
SHOW ME Media 11.4—Downloading Free eBooks 00:02:44
Chapter 12: Searching for Scholarly Information
TELL ME MORE Media 12.1—Using Google Scholar to Find “Invisible†Information 00:02:11
SHOW ME Media 12.2—How to Search Google Scholar 00:01:54
SHOW ME Media 12.3—Viewing Google Scholar Results 00:02:01
SHOW ME Media 12.4—Viewing Legal Results 00:01:34
Chapter 13: Searching for Products—and Bargains
TELL ME MORE Media 13.1—How Google Product Search Differs from Other Price-Comparison Sites 00:02:55
SHOW ME Media 13.2—How to Search for a Specific Product 00:01:52
SHOW ME Media 13.3—How to Find the Lowest Price 00:02:15
SHOW ME Media 13.4—How to Find a Reliable Merchant 00:01:58
TELL ME MORE Media 13.5—Why the Lowest Price Isn’t Always the Best Bargain 00:01:56
Chapter 14: Signing Up for Google Alerts
SHOW ME Media 14.1—How to Sign Up for a Google Alert 00:01:34
SHOW ME Media 14.2—How to View Your Search History 00:01:44
TELL ME MORE Media 14.3—How Much Should Google Track? 00:03:47
Chapter 15: Searching Google from Your Mobile Phone
SHOW ME Media 15.1—How to Search Google on Your iPhone 00:03:28
TELL ME MORE Media 15.2—Adapting Search for Mobile 00:02:10
Chapter 16: Adding Google Search to Your Website
TELL ME MORE Media 16.1—The Benefits of Having Search on Your Site 00:02:14
SHOW ME Media 16.2—How to Create a Custom Search Engine 00:02:41
Chapter 17: Optimizing Your Website for Google Search
SHOW ME Media 17.1—SEO Basics 00:07:50
TELL ME MORE Media 17.2—The Only SEO Tip You’ll Ever Need 00:02:17