The NEW YORK TIMES and USA TODAY BESTSELLER

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

“Dave Kerpen’s insights and clear how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.” —JIM McANN, founder of 1-800-FLOWERS.COM and Celebrations.com

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.” —SETH GODIN, author of Poke the Box

“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications.” —SCOTT MONTY, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: practical, specifi c how-to advice to get people talking about you.” —ANDY SERNOVITZ, author of Word of Mouth Marketing: How Smart Companies Get People Talking