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Gardiner Morse, HBR senior editor, explains how marketing can effectively collaborate with other functions by assigning clear roles for shared decision making, as discussed in “Decision-Driven Marketing” by Aditya Joshi and Eduardo Giménez. 

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How to Make Cross-Boundary Marketing Decisions 00:05:57

Gardiner Morse, HBR senior editor, explains how marketing can effectively collaborate with other functions by assigning clear roles for shared decision making, as discussed in “Decision-Driven Marketing” by Aditya Joshi and Eduardo Giménez.