How Social Influence Does (and Doesn't) Affect Decision Making



How Social Influence Does (and Doesn't) Affect Decision Making

How Social Influence Does (and Doesn’t) Affect Decision Making


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How do individuals and organizations make great decisions?

The conventional wisdom is that some people are just better at consistently making good decisions, and the rest of us just get by. But research by MIT’s Sandy Pentland refutes this idea. Pentland concludes that the best ideas and decisions are made by ““explorers”” who engage with social networks in continuous …


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