Video description
One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.
This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned.
Learn what it takes to ask good research questions
Know when to use quantitative and qualitative research methods
Explore the logistics and details of coordinating a research session
Use softer skills to make research seem natural to participants
Learn tools and approaches to uncover meaning in your raw data
Communicate your findings with a framework and structure
Table of Contents
Title Page
Part I. Introduction
Chapter 1. The History of Research
Part II. Planning and Preparation
Chapter 2. Good Research Starts with Good Questions
Chapter 3. Quantitative Research Methods
Chapter 4. Qualitative Research Methods
Chapter 5. Choosing Your Methods
Chapter 6. Logistics
Chapter 7. Recruiting
Part III. Facilitating Research
Chapter 8. Making Research Happen
Chapter 9. Managing People During Research
Chapter 10. Improv in Research
Chapter 11. Facilitating Research
Chapter 12. Debrief Sessions
Part IV. Analysis and Reporting
Chapter 13. Making Sense of the Mess
Chapter 14. Communicating Insights
Chapter 15. Getting the Most Out of Research
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