This case study centers around Steve Johnson's philosophy on product design, organizational management at scale, and the importance of culture designed around diverse perspectives and inclusion. Drawing on a range of personal experiences, from working with autistic children to heading user experience efforts at companies including Electronic Arts, Adobe, and LinkedIn, Steve explores the evolution of user-experience cultures across the Valley and what he believes the ROI of a compelling experience is. Steve also shares his philosophy on hiring, plus marketing and scaling teams in the midst of a highly competitive, hypergrowing market.