Well-intentioned executives can request new product features that sound good in theory but often fail in execution—wasting time and money. The reason? They don’t define their desired outcome in the beginning stages. Josh Seiden, coauthor of Lean UX, shares his own story of failure resulting from undefined outcomes and explains how a change in his approach helped him successfully launch a multimillion-dollar line of business the next time around. In this Spotlight on Learning from Failure, find out how you can use one simple yet powerful concept—“the outcome”—to approach objectives more strategically, guide teams, and deliver impactful results.

Recorded on September 24, 2019. See the original event page for resources for further learning or watch recordings of other past events.

O’Reilly Spotlight explores emerging business and technology topics and ideas through a series of one-hour interactive events. In live conversations, participants share their questions and ideas while hearing the experts’ unique perspectives, insights, fears, and predictions for the future.

In every edition of Spotlight on Learning from Failure, you’ll discover the lessons learned from failures both large and small. You’ll discover how successful companies have addressed setbacks, missteps, and challenges and how you can grow from their examples.