Entrepreneurship 2 Launching your Start-Up

Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies.

None

Syllabus

Syllabus - What you will learn from this course
Week 1
Preparing to Launch: Essential Components
Week 2
Module 2: Building the Team
This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core needs of its customers, and may be able to avoid an unnecessary pivot by finding the right product-market fit early on. By the end of this module, you’ll understand if your product is truly minimally viable, know why an MVP is a good strategy, be able to design a strategy to validate your hypothesis, identify the key components of a successful pitch, and decide whether or not to quit your day job.
Week 3
Module 3: Networks, Professional Services, and Intellectual Property
This module was designed to give you critical insights into the often-overlooked dynamics of founding team formation, early hires, and allocation of equity. You’ll examine the research that shows why the composition of the founding team can be an important indicator of future revenue, why some motivations of the team are more profitable than others, how to get the right hires for your team, common mistakes in hiring key players, and why equity allocation is so vital to a start-up’s survival. By the end of this module, you’ll be better prepared to position your start-up for success by making data-driven decisions about your founding partners, your early hires, your first managers, and equity allocation.
Week 4
Module 4: Branding, Strategy, and Summary
In this module, you’ll learn about your external team: the advisors, mentors, and professionals you’ll need to give your start-up the best possible chance for success. Many start-ups either ignore or over-invest in professional advisors, accountants, and lawyers. You’ll explore what kinds of professionals you should hire, when to do so, and for how long. You’ll also cover the differences between patents, intellectual property, and trade secrets so that you know what kind of protection you need. And you’ll examine the various legal entities your enterprise may assume, so you can choose the appropriate entity for your venture. By the end of this module, you’ll be able to define the legal form of your enterprise, the best way to protect your idea, how to determine what professional services will be most useful, and how to apply theories of social networks to make the most suitable choices for your set of advisors.

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Reviews

Great coverage on founding team team creation, lawyers, advisers, incubators, network building etc. Covers a lot of important questions about startups. Goes far past the first class.

I enjoyed the content of the entire course, but in particular the "week 2" on discussions around distribution/allocation of equities and "week 4" on branding and naming. BIG 5 stars!

Course has been really insightful, made me aware with intricacies of setting up a business and what it takes to launch a startup..this will definitely help me in launching a business more carefully..

Very helpful. Each instructor has their own form of teaching, yet each is as valued as the last. Everything is professionally recorded as well as scripted.