Market and Competition in Pricing Strategy
If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we’ll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
Market and competition applications in product pricing
How to utilize game theory to influence market pricing
How to leverage competitor pricing models and knowledge of the product lifecycle to price products
Strategies for price discrimination in competitive markets
Syllabus
Syllabus - What you will learn from this course
Week 1
Understanding the Playing Field
Week 2
Predicting Competitive Reactions
Week 3
Disrupting Markets and Engaging in “Coopetition”
Week 4
Implementing Price Discrimination in Competitive Markets
FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Reviews
I still need to look how the course can be applied to digital products and apps world. May be you can add more lectures on that? I am happy to share some stuff on that
I have added new information to me, it was an excellent course and I would like to complete another course. and I would to thank all teachers
Wonderful course! Really like the course structure and the way it has been taught.
I think this course is useful for a person like me who never learned economics before in order to transfer into the business consulting field.
