Customer Value in Pricing Strategy

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales–if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we’ll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue.By the end of this course, you’ll be able to… – Apply knowledge of customer value to price products – Leverage core value-based pricing techniques to inform pricing decisions – Measure customer willingness to pay using models (surveys, conjoint analysis, other data) – Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers

• Customer value applications in pricing products

• How to leverage core value-based pricing techniques to inform pricing decisions

• How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)

• Consumer psychology applications in setting prices beneficial to both consumers and sellers

Syllabus

Syllabus - What you will learn from this course
Week 1
Understanding Customer Value
Week 2
Implementing Value-based Pricing
Week 3
Measuring Customer Preferences
Week 4
Considering the Human Nature of Customers

FAQ

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Reviews

A very good course, which can be recommended for any entrepreneur who is planning to revisit on the Pricing structure/ Formulating Promotional Offers & price revisions.

Good course to learn practical skills about estimating customer value, performing market research e.g. conjoint analysis, and formulating pricing strategies.

Although it needs lot of your time and efforts, it surely is totally worth of your hard work and time. Course is very well drafted and presenters have done a great job

Excellent course. All the instructors did a great job.